What is Coworking? It Can Be Out In The Country

Living out here in the flyover states, I have been watching how coworking might happen outside cities.

This month Sensei Cat Johnson interviewed Torill Bye Wilhelmsen about her coworking space Fjellflyt (“mountain flow”), in the Norwegian countryside [1].

In a small town (pop 3500), “there are not a lot of entrepreneurs to recruit”.  There actually was shared office space available, but Wilhelmsen wanted to create a community of coworkers, not just offices.

How did she do it?  She spent a year getting to know here neighbors.  The coworking space opened only after she created the community.

We invited people for dinner in our home, we’ve had wine and cheese evenings, we’ve gone on trips together, we’ve taken our families on outdoor adventures, we make dinner in the evenings, the adults have gone on mountain biking or kayaking trips, or other social activities.”

Now that’s what I call “community leadership”!

Her coworking space is also kind of “destination” coworking.  Located in a wonderful area of National Parks, many of her community have moved out from the city to find a nice life.  Obviously, not every rural area is as attractive to refugees from the smoke.

Her community is also focused on “creatives”, including actors, writers, designers, programmers, and, she says, one “ecological, small-scale” farmer.  With the exception of the farmer and mountain lodge business, this is not that different from many urban coworking communities, is it?

Wilhelmsen also says that her coworkers were remote working from home.  This is the classic use case for coworking:  a respite from the loneliness and isolation of working at home.  This, too, is pretty much the same as urban coworking.

Special challenges, aside from low population?  Connectivity cannot be taken for granted, and is actually an important asset for the workers.

Special advantages?  Well, most coworking communities are not recruited one by one over the dinner table, are they?

One open question is how this fits with the “native” residents and the long term health of the rural communities.

Reading between the lines of the interview, it seems that most of the interest is from “immigrants” up from the city.  The locals are involved in their own businesses, such as tourism.  I suspect that young people who want to be “creatives” probably leave town to go to the bigger city.  So, with a local coworking community, will more local kids stay home, or maybe come back home?  If so, that would be a huge benefit to the rural area.


  1. Cat Johnson, Bringing Coworking To A Norwegian Mountain Town: A Q&A With Torill Bye Wilhelmsen, in AllWork. 2019. https://allwork.space/2019/07/bringing-coworking-to-a-norwegian-mountain-town-a-qa-with-torill-bye-wilhelmsen/

 

The “Coworking Code of Conduct”

Sensei Cat Johnson calls attention this month to the “Coworking Code of Conduct”, which is a template policy document intended to be used as a model for coworking spaces to use.

The document is undated and unsigned, but is promulgated by Cobot and other coworking operators (and CJ).  The document cites other similar templates that inspired this particular template.

The main thrust of the template is the kind of workplace code of conduct that many conventional organizations promulgate.  Anyone who has worked or gone to school anywhere should already be familiar with these policies.  (This document doesn’t consider kidful environments, which would have additional wrinkles involving interactions between adults with children, and the rights and needs of parents.)

The thing is, of course, that in a conventional office, the employer is in charge of both the space and the workers, so responsibility for the policy and its enforcement are clear. (In many cases, there are legal obligations for employers to enforce such policies.)  In a coworking space, the workers don’t work for the space, so it isn’t necessarily clear who sets and enforces the rules of the workplace.

This policy template essentially encourages the workspace operator to take up this aspect of running the space, even though there isn’t a clear legal requirement to do so.

Yet another important responsibility for community leaders….

What effect would such a policy have?

Obviously, a well-functioning community of coworkers probably doesn’t need any such a formal policy, because they’ll be treating each other with respect already.  But not all communities work smoothly all the time, and workers come and go all the time, so things can change at any moment. In addition, there will inevitably be differences of opinion, such as what is or isn’t “appropriate” talk or touching, so conflict resolution may be needed.  Notably, the code calls for the workspace operator to create mechanisms for mediation, which are probably a good idea anyway.

This document is intended as a template to be adapted for specific workplaces. It will be interesting to see how it might be used by coworking spaces serving specific communities, such as women or first peoples or whatever.  These spaces are balancing the goals of being congenial and/or safe for specific communities, with a desire to be open to everyone.  The generic template about incusion might be too little or totally off target for these communities, I dunno.

If nothing else, this document should make coworking operators and community leaders think about this issue in their own community.  Even if a community is functioning fine, there may be improvements to make.


Coworking Code of Conduct

What is Coworking? It Definitely Can Be Feminine

Senssei Cat Johnson is an enthusiastic supporter of ”Women Who Cowork”, a new “alliance” that is “a growing network of supporters and allies and a beautiful vision to transform the way we work.”

As I document in my 2018 book, one of the key features of contemporary coworking is that it is whatever the workers want it to be.  And it surely can be what female workers want it to be.  A woman who is her own boss has a woman for a boss!

So what, specifically is this “beautiful vision” which Sensei Cat eloquently invokes?

First of all, this is clearly coming from the perspective of women who lead and operate coworking spaces.  Individual workers may benefit and enjoy participation, but WWCO invites you to “Join the professional community of women who create, inspire and lead coworking businesses.

There is nothing wrong with that, and, of course, community leadership is the make or break element of any successful coworking community, so this is certainly at the heart of things.

These women are also founders of the GCUC conferences, and are deeply involved in the evolution of the “industry”.  In fact, their manifesto has the telling sentence, “We believe coworking is the industry best positioned to achieve the goal of 100% gender parity in leadership and funding accessibility.

There is lots of talk of gender equity everywhere, but it is interesting to see what the WWCO think are the crucial facets:  leadership and funding accessibility.  Power and money.  Yup. I can’t disagree with that.

Of course, WWCO is going to be about more than that, but, hey, give me money and power and I can make stuff happen!

Inevitably, part of the mission of WWCO will be advocating for women coworkers, recognizing success, busting myths, and generally promoting the “beautiful mission” of “Yes, We Can.”


As I have written many times, coworking is all about community, and community all about being “us, together”—for pretty much any value of “us”.  We see coworking communities that serve geographical neighborhoods, vocational categories, and of course all kinds of social and lifestyle groupings.

But I must be quick to say that across all demographic, geographic, and identity slices, coworkers share a broad base of common needs, goals, and working life.  Everyone is using the same technological base, navigating similar career paths, and struggling with the same life-work challenges.  Truly, we’re all in this together, even though we may “clump” into relatively homogeneous “us” groups sometimes.

Women have always had a strong role in coworking, even if some of the “clumps” are pretty masculine.  Since freelance workers are free to choose their workspace and coworkers, many women and men (and whatever other gender self-identifications) are happy to find a community with women leaders, and will choose to join.

While it may be a stereotype to think that women are “better” at community than men, it is certainly true that women can create and sustain community very well.  There have always been successful female leaders, and there certainly should continue to be so.

From this perspective, WWCO is basically playing a game that has already been won.

But I’m sure that for those who a playing the “shared workspace industry” game, WWCO could have an important role, demanding “100% gender parity in leadership and funding accessibility.”  I personally am not interested in that game, but I want to make sure that “girls get to play, too”.

How will “femme-identified coworking entrepreneurs and community managers” do things different?  I don’t know.  Let’s see what happens.

6x9_COWORKING_EBOOK_COVER thumb

What is Coworking? Ashley Procter Still Believes It Can Transform Communities

This month Sensei Cat Johnson interviewed Canadian “coworking powerhouse” Ashley Proctor about “the potential of coworking to transform neighborhoods, cities, regions and beyond.”  [1]

The “future of work”, hell!  It’s the future of everything!

I have asked whether anyone still believes in the Coworking Manifesto.  Proctor and Johnson clearly do.

Sensei Ashley is very clear about what “genuine” coworking is and is not.

“A genuine coworking space has nothing to do with desks or wifi or space rental—it’s about bringing people together, and dismantling loneliness. We see people focused on building and strengthening communities, and inspiring and empowering members.”

Amen, Sister Ashley!

Proctor looks beyond coworking per se, to other just as valuable activities that “can make an impact on a local economy, and have a social impact“. What does this mean in practice?  If she isn’t specific, it’s because every case is specific.  Her own example is a repurposed building (a disused polices station) in a poor neighborhood.  In this case, improving the community means dealing with poverty right outside the door.

Other cases will be embedded in other communities, and thus have other possibilities and necessities.

Her guiding principle is “lead by example”.

It’s really just that simple, actually.

“Any coworking space can make an impact on a local economy, and have a social impact, as well. Every coworking space can be dismantling loneliness and helping people connect within their community. Whether or not that’s their focus, that’s happening in each space. Every space is empowering neighborhood residents.“

Proctor gets extra points from me with a call for collecting data to demonstrate the (alleged) benefits of coworking.  I see lots of claims, but little evidence to back them up.

Getting decent evidence isn’t easy, but, as she notes, there are (or should be) people who are very interested in these questions.  Find allies, she suggests.  (My own experience has been that there is very little interest is seriously studying these issues.  But there should be.  Keep trying.)


Unfortunately, Procto’s philosophy seems to be a minority in the overall coworking world.  Many workers and operators are focused on business development, of workers and of the workspace enterprise itself.  If “community” is defined to be “the (paying) members’ of the workspace, there is little impact on the street outside.  Coworking makes workers happy, which is good.  But Proctor would say that it can do a lot more than that.

And, of course, there are many people who are focused on furniture and layout , which I think is irrelevant to “community” of any sort, and certainly contributes nothing to any wider social impact.  Furniture doesn’t change the world, people change the world.

To be fair, there is an inherent tension between the needs of independent workers and the desire to serve the whole local community.  Workers need infrastructure, companionship, and child care, among other things.  A community needs jobs, public space, and decent places to live, among other things.  It is difficult to meet all the needs of everyone, in one operation, and not necessarily wise to try to do too many things at once.


Clearly, Sensei Proctor has her head screwed on right.  She has an inspiring vision, and seems to still be living out the “Coworking Manifesto”.


  1. Cat Johnson, The Social And Economic Impact Of Coworking: A Q&A With Ashley Proctor, in allwork. 2019. https://allwork.space/2019/03/the-social-and-economic-impact-of-coworking-a-qa-with-ashley-proctor/