Elam is the leader of Global Coworking Unconference Conference (GCUC), and at this time, she is looking forward to whatever will be “the new normal”, as vaccines roll out and people can travel and meet again next summer. This will certainly create a sense of relief and new beginnings everywhere.
What will this mean for work and workplaces? She agrees with me that there will be an increased desire for togetherness.
“As we transition to the new normal, we will see an unprecedented return to shared workspace”(From )
We’ve all learned how to work from home, and a lot of people don’t like it, at least not as the whole picture. And for many workers, this will mean choosing a local coworking space.
Elam also sees opportunities for “Internal Corporate Coworking”, which is essentially trying to provide the coworking experience for employees of a single organization. I’m not so sure that this can be successful, but it probably is an opportunity for coworking operations to sell their expertise—possibly a life saving source of income.
Elam wants to see healthier office spaces, spacing people out as needed, and attending to air quality and other environmental quality. She also sees an further explosion of “low touch technology”. For workers and users, this is healthy, for companies this is profitable.
But the most important thing remains “Community and coworking will win.” I’ve been saying it, Sensei Liz has been saying it, and it’s still true.
What did we learn from being locked down by the pandemic? We learned that we don’t like being socially isolated. Working at home is better than unemployment, but after a short time it is brutally punishing for workers.
We already craved community, and after the pandemic we will desperately seek community.
Coworking spaces are all about community, and I expect they will snap back stronger than ever.
The details may be different. Many spaces will have closed, so new ones will open. And who can guess what the job market will be? But workers will want coworking, and workers will get coworking.
- Liz Elam, Coworking Megatrends 2021, in GCUC Blog, November 24, 2020. https://gcuc.co/coworking-megatrends-2021/