Freelancers (and Coworking) in Popular Culture?

This month, the Freelancers Union* asks “Where are all the freelance characters on TV?” [1]  They point out that even in more or less realistic shows, few people identify themselves as “Freelancers”, even in cases where they work as writers and similar gig workers.  Worse, some of the portrayals are wildly unrepresentative of how real freelancers live.  Is anyone surprised that corporate entertainment media is oblivious if not outright hostile toward the lives of real workers?

(In part, there is a semantic issue here.  Actors and Writers generally are gig workers, but they identify with their profession, not with their contractual arrangement.  A thespian is “an Actor”, not “a Freelancer”.  May dramatists just don’t think about “freelancer” as an identity for a character.)

The article hones in on the apparent lack of medical insurance even for characters who get hurt or have a baby.  Huh?  If the only thing you find unrealistic about Sex and the City is that the show doesn’t discuss medical insurance….

Eventually, it becomes clear that the FU is actually advocating their own insurance products, which explains that specific emphasis.  And, yeah, its important, and yeah, I’m glad the FU is on it.

Anyway, the title does actually raise a good point.  Freelancing and Coworking are important work life experiences for a growing number of people, and something that young people should know about because they may want to or have to be part of the gig economy.  So it would be nice to have realistic role models in popular culture—for better or worse.

Personally, I’m not going to watch anything that spends a lot of time worrying about the challenges of health insurance for gig workers.  But why not have a ‘cheers’ set in a coworking space?  Why not have more shows about interesting gig workers, and fewer shows about obnoxious billionaires?

It would be particularly valuable for young people to see and to identify with some good examples of gig workers.  People who have to hustle for gigs, are responsible for delivering their contracts, who constantly learn, and who are good members of a coworking community.  People who more or less successfully balance work and family life.  Etc.  You know–real people.

So, how could this come to be?

Well…the FU surely has within its membership more than enough talent to create such popular fiction in every medium.  It would certainly be apt for freelancers of the FU to tell our own story this way….


*Disclosure:  I am a proud member of the FU.


  1. Freelancers Union, Where are all the freelance characters on TV?, in Freelancers Union Blog. 2020. https://blog.freelancersunion.org/2020/01/06/where-are-all-the-freelance-tv-characters/

 

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