Many view a coworking space as a sector of the hospitality industry, and, indeed, hotels have provided temporary workspace for many years. Now some hotels are opening “coworking spaces” .
“Coworking is in demand, and hotels already have the space and service infrastructure to cater to the needs of flexible workers.”
As Sensei Cat Johnson says, “Coworking in hotels is a thing, and it’s not going away.”
So what does coworking at a hotel mean? And what does it have to do with coworking in general?
Jo Meunier describes a variety of business models . Within a hotel, a coworking space is available as temporary workspace for guests and, potentially, for local workers. Hotel guests are often working “alone, together”, and the coworking environment presumably makes this a bit nicer and, ideally, less isolated. I have spent a lot of time feeling alone in hotels, so I can see the point.
For local workers, the hotel offers glitzy surroundings, if you like that kind of thing. (Personally, I am just nauseated by the “luxury” décor of fancy hotels.) In some cases, the coworkers may get access to the “amenities” of the hotel as part of the deal. So, maybe you would like working at the Ritz, and getting access to the spa, room service, etc.
The space might be “branded” for the hotel. Or, a local or global coworking operation might to operate a branded space within the hotel. In the latter case, workers would presumably be able to connect with other workers in the area as part of a coworking community.
What about community?
Which brings us to the 64 million dollar question, “what about community?
“The big question for coworking operators is, what about community?”
If you think that coworking is all about community, community, community (as I do), you have to wonder just how the transient population of a hotel will foster a feeling of community. After all, these workers may share nothing except that they don’t live here. These are peers, perhaps, but not necessarily “like-minded”. (One reason why I feel so isolated at hotels is that I really have nothing in common with most business travelers.)
Meunier notes this challenge, but notes that hotels have strong offers of customer oriented service and amenities . Frankly, I don’t think these things make up for a lack of community.
It is clear to me, then, why contracting with a coworking operation might be a good way to go. The hotel’s space can be an outcrop of a local community, which could be quite attractive especially compared to sitting along in your room.
Is This Really Coworking?
I suspect that some of these operations will be basically just short-term office rental. Probably pretty expensive office rental, considering the venues.
Other operations might really be a corporate coworking space, with a bit of added glitz. Not my cup of tea, but maybe good for some (well funded) workers.
I would be very surprised if much in the way of long term community develops in such a space. In that sense, it isn’t going to be very successful coworking, however “nice” the amenities.
I guess we’ll see.
- Jo Meunier, Everything You Need To Know About Coworking In Hotels, in AllWork. 2019. https://allwork.space/2019/05/everything-you-need-to-know-about-coworking-in-hotels/
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