What is Coworking? Well, I literally wrote a book on that question , and I’m not really sure what the answer is.
But I’m pretty sure that the discussions at AIA reported by Carolyn Cirillo are totally wrong .
She reports that professional office designers think that coworking “needs a new definition”, essentially to match the thing that they do.
Who cares what workers actually do? Who cares what coworking actually is? The important thing is to “deliver that product” (in a “productized way”).
For these professionals, it’s all about building office space. So let’s redefine the whole world to fit the business model of the real estate industry.
I’m not the only one who strongly disagrees with this bogosity.
She lists what Coworking really is about, with item number one being “Community”.
You tell ‘em, Elam!
- Carolyn Cirillo, Why Coworking Needs A New Definition, in AllWork. 2018. https://allwork.space/2018/11/why-coworking-needs-a-new-definition/
- Liz Elam, Coworking Does Not Need A New Definition, in LinkedIn – Liz Elam. 2018. https://www.linkedin.com/pulse/coworking-does-need-new-definition-liz-elam/
- Robert E. McGrath, What is Coworking? A look at the multifaceted places where the gig economy happens and workers are happy to find community. 2018, Self-published: Urbana. https://whatiscoworkingthebook.com/